The Heart of Our Story -
Keeping pets safe
It all started with Bailey.
Bailey isn't just our dog. She's the inspiration behind everything we are building at Bobtail & Co.
Affectionately known as Bailey Bobtail and Bailey-girl, Bailey has a personality that is impossible to ignore. She's strong-willed, stubborn, playful and still has that cheeky,
puppy-like side that makes us laugh. She's a little bossy, completely herself, and has a huge personality packed into one very loved dog.
And, like so many people who love their dogs, Bailey isn't just a dog to us. She's family.
Why Bobtail & Co.?
The idea behind Bobtail & Co. came from something incredibly simple:
We never want to lose Bailey.
The thought of not knowing where she was, not being able to find her, or wondering whether she would make it home safely was enough to make us realise how important that peace of mind is to dog owners.
We wanted to create products that aren't simply about looking good or following trends. We wanted to create products with a purpose.
Products designed around the things that matter most when you're responsible for a dog you love — safety, security, reliability and the freedom to explore.
That is where Bobtail & Co. was born.
Our Mission
Our mission is simple:
To help keep dogs safe and give their people peace of mind.
Whether your dog is exploring a new trail, running along the beach, escaping through an open gate or simply enjoying an everyday adventure, we believe you should have confidence knowing you can find them and help bring them home. Because dogs are curious.
They're adventurous. They're occasionally stubborn.
They're often a little bit cheeky and sometimes, despite our best efforts, they wander. We want to make sure that when they do, home is never too far away.
From Bailey, for every dog. Keeping pets safe
Â
Bobtail & Co. may have started with Bailey, but it was created for all the dogs who are someone's best friend, adventure buddy, constant companion and family.
Every product we select is guided by one question:
Would we trust this with Bailey?
If the answer isn't yes, it isn't good enough for Bobtail & Co.
Because at the heart of everything we do is one simple belief:
Every dog deserves to come home safely.
Our Quality Standards Keeping pets safe
Safety First
Every item is rigorously tested to ensure the highest safety for your pets.
Eco-Conscious
We prioritize sustainable materials that are gentle on both pets and the planet.
Artisanal Quality
Craftsmanship matters. Our products are made to last for years of happy walks.
The Bobtail Family
Passionate pet lovers dedicated to the safety and wellness of your furry best friends.
Bailey "Bobtail"
As the true heart of Bobtail & Co, Bailey’s legacy inspired our entire mission. She represents every beloved dog we strive to protect, reminding us daily that exploring the world should always be safe, comfortable, and full of joy.
The boss
Loki "Mr Man"
the protector
Loki is our fearless protector and chief toy tester, always on patrol to make sure every product can handle real life. With a nose for adventure and an eye for detail, he helps us chose gear thats tough and comfortable.
Mum
Founder
Mum is the heart and brains behind Bobtail & Co. carefully chosing every product with real-life pet families in mind She makes sure everything we offer is safe, comfortable, and useful so you can feel confident about what you put on and around your pet
Dad
Customer Happiness
Dad is our go-to problem solver, every question gets a thoughtful answer. With a calm head and big heart for dogs, he helps turn little issues into smooth solutions so you can focus on enjoying life with your best friend